Holi festival 2013. Photo by Olivia Drake MALS ’08.

The music-streaming business: Nuthin but a Boz (Saint John ’99) thang

[Boz Saint John '99]The music-streaming business is heating up, and Boz has joined the fray in her new role at Beats Music. Bozoma "Boz" Saint John '99 has moved from Pepsi Cola, where she served as head of the music and entertainment marketing group in North America, to Beats Music as its first marketing chief senior VP and head of global marketing. And the Wes connection doesn't end there. Luke Wood '91, incidentally, is president of Beats Electronics.

Beats Music has tapped Bozoma Saint John as its first marketing chief as competition in the music-streaming business heats up.

In January, Beats Music debuted as a $10/month subscription music service. Like its eponymous headphone sibling founded by Dr. Dre and Jimmy Iovine, the music service seeks to set itself apart from its competition with music experts. In this case, experts who -- along with sophisticated algorithms for preferences -- curate playlists and suggestions meant to deliver what consumers will want to listen to next.

"It's an awesome opportunity to start with a brand that has equity already, but is on the runway to grow in this burgeoning space," Ms. Saint John said. "This is Day One, we're just starting off. … We're really going to do more of the same, just more of it. We'll start with all the partnerships that we already have."

A quote from a Hollywood Report article:

"When I was in the 10th grade I decided to run for a position on the student council with the campaign slogan 'Nuthin but a Boz thang' so you might say joining Beats Music is like coming full circle," said Saint John. "I've been working my whole career to get here! I'm thrilled, and ready to win."

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Image: c/o Beats Music

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