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Hanna Ingber '03, staff editor for social media for the New York Times, helps the Twitter illiterate master the @BCs in this article.
Using Twitter sounds so simple. Type out no more than 140 characters — the maximum allowed in a single tweet — and hit send. That’s all, right?
Not quite. Twitter’s interface may look simple, but it is not, and its complexity has turned off many people who tried the service. This is a problem because one of the big questions facing Twitter before it starts trading as a public company, perhaps as early as next month, is whether it can attract enough users to become a robust outlet for advertising dollars. Although Twitter brings in money from advertising, it does not yet sell enough ads to make a profit.
Will Twitter become a platform used by the masses? Maybe the best way to answer that question is to use the service yourself. Here’s a primer.
Read more here…
Image: from Hanna
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