Like all startups, social enterprises pivot. But that can involve expanding their social mission, not just rejiggering their business model. And sometimes the results surprise even the founders.
A case in point is Fed By Threads. The Tucson-based social enterprise, founded about two years ago by Alok Appadurai and his partner Jade Beall, began as a way to help groups that feed hungry Americans. The idea: design and make clothing and, for every item sold, donate $1 to an organization to help cover the costs of providing emergency meals.
...Appadurai knows that he might have an easier time, marketing-wise, if he hadn’t expanded the mission. Still, as of now, according to Appadurai, the company has contributed to 125,484 meals, donating $1 per item sold to the Community Food Bank of Southern Arizona and to Feeding America , a national hunger relief organization. “We want to have a national and local impact,” he says.