LUA from DeFranco ’10, Bronner ’10, Krigsfeld ’10 to go public

[ Michael DeFranco ’10, Jason Krigsefeld ’10, Eli Bronner ’10]By A.N. Kini '13

TechStars-backed app "LUA," which was first founded by Michael DeFranco '10, Eli Bronner '10 and Jason Krigsfeld '10 during their senior year at Wesleyan, will open to the public in 2014. This app streamlines communication between mobile workforces.

More than two years after launching out of TechStars NYC, little Lua has grown up.

The company, which provides mobile workforce technology to enterprise customers with mostly out-of-office employees (think Convo or Yammer but as a usable mobile-first product), is today announcing plans to offer self-service public availability by the end of the year.

The team started out offering the service to Hollywood, where films and TV shows offered the perfect test customer. See, production crews have a number of separate departments, such as construction, food and beverage, hair and makeup, etc. This allowed Lua to test the flexibility of the service.

Read more here…

Image: Eli Bronner

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