Thursday, August 29, 2013
By A.N. Kini '13
Caroline Little '81, President and CEO of the Newspaper Association of America, discusses the future of newspapers. Newspapers are not dying--in fact, they are "emerging in a strong position."
The following is from Caroline's Op-Ed in Fortune:
Jeff Bezos, John Henry, and Warren Buffett are not investing in dying businesses. They don't do that. They are investing in assets poised for a rebound. Despite the recent spate of media last week about the spiraling of newspapers, there are a few facts for industry pundits to consider.
When you combine revenue streams from all essential facets of the newspaper media advertising business model, including print, digital, niche, and preprints, it's hard to ignore the evidence that newspapers are still ticking strong.
Read more here…
Image thumb: from the NAA
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